AkzoNobel’s Interpon brand launches 3D app for powder coatings

Screenshots from AkzoNobel’s Design app. ANSTERDAM – Paint and coatings specialist AkzoNobel’s Interpon brand has launched a 3D visualization app for power coatings that aims to help customers choose the right finish for their needs. The color tool, which is available on the AkzoNobel Design app, allows users to digitally […]

Screenshots from AkzoNobel’s Design app.

ANSTERDAM – Paint and coatings specialist AkzoNobel’s Interpon brand has launched a 3D visualization app for power coatings that aims to help customers choose the right finish for their needs.

The color tool, which is available on the AkzoNobel Design app, allows users to digitally rotate color samples and also zoom in to view details of those samples. The goal is to help them see what the finish sample will look like in real life.

“As the industry leader in powder coatings, we’re always looking to improve our products and digital tools to help customers arrive at the perfect solution,” said Daniela Vlad, Business Unit Director for AkzoNobel Powder Coatings. “Our unique 3D tool will further improve the confidence levels of architects and designers when using digital visualization for their color decisions. It’s as close to the real thing as it gets and is just the latest example of how we go beyond imagination and work tirelessly to develop new technologies that will benefit our customers.”

The company said the tool also allows users to see metallic and pearl sparkle details as well as a realistic sense of color, texture and glossiness.

“We take great pride in helping customers to improve the accuracy and efficiency of the work they do,” Vlad noted. “Getting the color, structure and shine right is critical when selecting powder coatings, so we’re excited to provide the creative freedom that allows specifiers, architects and the industry in general to make the perfect finish.”

To view and/or download the app, click here.

 

 

I’m Tom Russell and have worked at Furniture/Today since August 2003. Since then, I have covered the international side of the business from a logistics and sourcing standpoint. Since then, I also have visited several furniture trade shows and manufacturing plants in Asia, which has helped me gain perspective about the industry in that part of the world. As I continue covering the import side of the business, I look forward to building on that knowledge base through conversations with industry officials and future overseas plant tours. From time to time, I will file news and other industry perspectives online and, as always, welcome your response to these Web postings.

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