NEW YORK — Covington Fabric & Design has acquired substantially all the assets of Magnolia Home Fashions and entered into an agreement to manage its business.
Effective immediately, the Covington leadership team is managing all aspects of the business, including new product development, customer service, sales and marketing.
“Covington is thrilled with this new partnership,” said Greg Tarver, Covington president and CEO. “We admired the business models that Stan Cathell built over many years, especially Magnolia with its distinctive design-style and targeted marketing.”
Magnolia is a Georgia-based converter founded by Cathell in 1997. He passed away in June, and Covington has been working with the company to continue it popular program. “It’s been a privilege to meet and work with the family in recent weeks to develop an operating model to ensure Magnolia’s future while honoring Stan’s legacy,” said Tarver.
Covington plans to maintain the “Magnolia look,” focusing on value-priced, domestically printed cotton prints. The Magnolia product will be showcased in Covington’s showroom at the upcoming Showtime event in November.
“Covington is well-established, has a great reputation in the market, and we are confident they will do a great job maintaining and expanding my father’s vision for Magnolia Home Fashions,” said Britt Cathell Poer, Stan Cathell’s daughter. “We are looking forward to our partnership with Covington.”
Established in 1940, Covington provides product and design solutions to manufacturers, jobbers, retailers and the hospitality design trade. With its design studio and headquarters in New York City, Covington also has operations in South Carolina.