Craftmaster Furniture adds design options to Paula Deen collection

A living room setting displays some of the fabric and piece options available in the expanded Paula Deen Home collection. TAYLORSVILLE, N.C. — Craftmaster Furniture is introducing a new design-your-own collection within its Paula Deen Home upholstery line at this week’s High Point Market. The collection consists of 25 different […]

A living room setting displays some of the fabric and piece options available in the expanded Paula Deen Home collection.

TAYLORSVILLE, N.C. — Craftmaster Furniture is introducing a new design-your-own collection within its Paula Deen Home upholstery line at this week’s High Point Market.

The collection consists of 25 different pieces, with a choice of six arm options, four back options, five base options and 17 different finish options on legs. That makes it one the most extensive design-your-own collections within the Craftmaster line.

All pieces feature superior blend down seating and toss pillows, back cushions with down proof ticking, hardwood frames, cushion tie downs and a selection of more than 800 fabrics including 150 Paula Deen, pre-correlated, designer swatches.

Sample retails include sofas for $1,399 and two-piece sectional for $2,899.

This new collection will be displayed in the Craftmaster showroom at 2622 Uwharrie Road in High Point during the market, or it can be presented to retailers through their local Craftmaster sales representative.

“We are now entering our 11th year with Paula’s upholstery collection, which has been one of the most successful branded product lines within the furniture industry,” said Craftmaster President and CEO Roy Calcagne.

He added the collection offers several sofa sizes, including a shallow depth option, and multiple sectional pieces including chaises and cuddlers to create a variety of living room configurations.

“The styling direction and fabrications epitomize Paula’s down-home, casual lifestyle that she has become known for,” Calcagne said. “We have utilized many different textures and designs on the body fabrics along with very colorful and distinctive patterns on the pillows and accent pieces.”

Craftmaster Furniture, a subsidiary of Samson Holdings, specializes in moderately priced upholstery products made in the U.S. A broad selection of upholstery includes custom-order capabilty, with more than 130 living room styles, 100 accents chairs and a choice from among more than 800 fabrics.

I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. Upon my return to F/T, I developed coverage of the logistical and service aspects of the furniture industry as well as following the occasional, home office and home entertainment categories. In April 2018 I took over the upholstery category, with responsibility for coverage of the fabric and leather stationary and motion upholstery, recliners and massage chair categories.

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