LeatherWorks sofas target an $899 retail price point for proprietary designs out of Vietnam.
HIGH POINT – Northridge Home, which launched a stationary leather line last year with upholstery veteran Larry Crink, now has a new leather line targeting the brick-and-mortar channel under the LeatherWorks brand.
Crink founded LeatherWorks Design Studio 14 years ago as a consultancy and product development operation for leather upholstery. He has sold the brand and portfolio of patented designs to Northridge Home and will run the LeatherWorks brand. Northridge will produce the entire LeatherWorks offering on multiple dedicated lines in its 400,000-square-foot factory in Vietnam.
At next week’s High Point Market, LeatherWorks plans to show 25 new stationary frames in its own showroom, space 200 of National Furniture Mart. Retail prices target $899 for sofas in top grain leather match, feather blend coil seat cushions and meticulous handcrafted details.
“The line also includes 100 or more best-selling patented designs LeatherWorks has been responsible for developing,” Crink said. “We’ll introduce motion virtually after market. We currently have 15 motion frame designs we’ll produce out of the same facility in Vietnam.”
Customers will be able to mix various designs in containers when necessary.
Northridge Home CEO Frank Norton began collaborating with Crink in July 2019 when he and George Tsai of Fairmont Designs acquired the factory in Vietnam. Today, the factory is shipping more than 400 containers a month to several mass channel retailers.
Crink and Northridge introduced leather sofas at last year’s October market, and the new venture is designed to better segment the business.
“Northridge will continue to serve the mass merchant channel, but LeatherWorks will target brick-and-mortar retailers with proprietary designs specifically for that channel,” Crink said.
Crink added that LeatherWorks has designed, sourced and provided merchandising strategies to numerous top leather sofa manufacturers including DeCoro, Manwah, Natuzzi, Robinson & Robinson (LeatherTrends), PeopLoungers and numerous other private-label clients.
I’m Powell Slaughter, senior editor at Furniture/Today. I returned to the publication in January 2015 after nine years of writing about furniture retail strategies and best practices at a monthly magazine focusing on home furnishings retail operations. Prior to that, I spent 10 years with F/T covering wood furniture, the last five of those as case goods editor. Upon my return to F/T, I developed coverage of the logistical and service aspects of the furniture industry as well as following the occasional, home office and home entertainment categories. In April 2018 I took over the upholstery category, with responsibility for coverage of the fabric and leather stationary and motion upholstery, recliners and massage chair categories.