NORWALK, Ohio – Custom upholstery manufacturer Norwalk Furniture will launch a series of digital marketing tools developed to aid customers with browsing, designing and placing orders of its extensive product line.
The tools have been in development for a while but are particularly timely considering the increasing importance of digital solutions in light of the COVID-19 pandemic.
The first phase of the 18-month initiative, which includes a mobile app with custom upholstery configuration and 3D visualization capabilities, is set to launch at the end of April.
The new technology is designed for easier shopping of Norwalk’s numerous upholstery styles, many of which include a selection of options for arms, cushions, back pillows and bases. Once the silhouette has been designed, it can be digitally draped in a variety of fabrics, leathers and trims, and rotated 360-degrees, allowing retailers and interior designers to preview the design prior to placing an order.
“While this initiative was set into motion earlier this year, in our current environment with the COVID-19 pandemic, we think it is more important than ever to think creatively and to craft solutions that will help our retail and design partners utilize digital tools to support their businesses,” said Sheila Buckingham, vice president of marketing at Norwalk Furniture.
“As the popularity of our customizable upholstery programs continues to grow, this investment not only demonstrates our commitment to supporting design-oriented upholstery purchases, but it also helps take some of the uncertainty out of designing a customized piece for a consumer without an in-person meeting.”
The project is being implemented through a collaborative arrangement between Intiaro, a supplier of 3D visualization tools for the home furnishings industry, and Norwalk’s website and enterprise resource planning technology providers. The app will be available for download later this month through the Apple App Store and Google Play.
The 3D visualization software will be available initially on the mobile app and will be integrated into Norwalk’s website this fall, which will be completely redesigned with the integration.
The new state-of-the-art site will offer users a more robust user experience, including a fully-integrated configuration solution that works effortlessly with the company’s existing ERP system with the goal of providing seamless order entry for retailers and designers through a password protected order-entry interface.