A papercord-woven bench with walnut finish, from Parachute’s Bluff collection.

CULVER CITY, Calif. — Vertically integrated retailer Parachute announced the launch of the Bluff collection, expanding its offerings into nightstands and benches.

Following the company’s inaugural entry into the furniture category with the launch of bed frames in September, the brand is continuing to expand furniture offerings with finishing touches for the bedroom and beyond.

The collection consists of nightstands and benches inspired by the beauty of Parachute’s California roots. Rounded edges are a common thread throughout the brand’s design aesthetic and continue into the Bluff collection, which features organic shapes, clean design and modern twists on these home furnishing staples. Each piece is solid hardwood and available in two finishes, walnut and white oak, to fit a variety of interior designs.

The Bluff collection will be available for purchase online and in the brand’s retail stores, which the company is expanding with an expected 30 brick-and-mortar locations by the end of this year, up from Parachute’s 12 current locations.

Officials note Parachute will continue to expand the furniture collection, eventually offering pieces for all rooms of the home.

Thomas Lester is Retail Editor for Furniture Today and Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Furniture Today in 2013. Reach out to me with your story ideas, tips and more at [email protected]

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