NASHVILLE, Tenn. – Independent sleep products manufacturer Southerland has designed new easy-to-ship adjustable bed bases, giving its retail partners another offering for their e-commerce portfolios as online sales continue to outpace in-store sales during the COVID-19 pandemic. The bases can be shipped via small parcel carriers direct to consumers.

Made in the U.S. as part of Southerland’s American Adjustables and InMotion brands, the power bases are delivered in a single box, while the electronic controls come in a second, smaller box. The base can be assembled in less than 30 minutes, officials said.

“Over the past couple of months, the retail landscape has shifted from a mostly brick-and-mortar play to an online proposition, and retailers and their consumers are hungry for product that can be easily purchased and delivered practically touch-free to a consumer’s front door,” said Bryan Smith, Southerland’s CEO.

“Our team of product designers and engineers worked diligently to develop the adjustable bed bases with that value proposition without skimping on the creature comforts consumers crave and with the same exacting quality standards of our other bases. We have the infrastructure in place to ship the bases directly to consumers from our warehouses.”

Priced to retail at $999 in a queen, the adjustable foundation is Bluetooth compatible and includes zero-gravity, head-up and foot-up capabilities, three pre-set positions, adjustable leg height and wireless remote control.

Southerland officials said the pandemic has pushed consumers to shop more frequently online. Reports indicate that foot traffic to U.S. stores is down nearly 60% since the outbreak of coronavirus, while online sales have climbed 50%, they said.

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