Story founder, brand experience officer to leave Macy’s

Melisa D. Galvin

Story debuted its Home for the Holidays.

NEW YORK — Rachel Shechtman, the founder of concept retailer Story and Macy’s brand experience officer, will be leaving Macy’s.

Macy’s announced it was laying off 3,900 corporate and management positions on June 25 in a restructuring to counter the impact the pandemic has had on its business.

On June 26, Macy’s confirmed that Shechtman was leaving the retailer, though it did not address the timing. “Rachel has been an outstanding member of the executive team, bringing us fresh perspective and her unique approach to experiential retail,” Macy’s told Furniture Today’s sister brand HFN in an email. “We know she will continue to be an important voice and vision in retail.”

Macy’s bought the innovative Manhattan-based retailer in May 2018, and debuted its first Story-within-a-store in April 2019 with a color theme in 36 stores. Concepts since then included a partnership with Dick’s Sporting Goods for an outdoor-themed experience.

Andrea is passionate about home design, and has covered the home furnishings industry for most of her journalism career. She is the Managing Editor of Designers Today; in addition, she also serves as the Managing Editor of HFN and Lighting Editor for Home Accents Today. Andrea lives in beautiful Brooklyn, where she could very well be the only person without a tattoo.

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