Symbol relaunches Sleep Fresh with Sanitized treatment for allergen protection

Melisa D. Galvin

RICHMOND, Va. – Symbol Mattress has reinvented the Sleep Fresh brand to meet consumer demand for anti-microbial sleep and give retailers an e-commerce-ready product to boost sales.

The Sleep Fresh brand has been reintroduced with a total makeover. It now features the Sanitized treatment, a non-toxic, protective treatment proven effective against bacteria, microbes, mold, odors, dust mites and other allergens. The mattress is Oeko-Tex and CertiPUR-US certified with the Sanitized hygiene function built in for permanent non-toxic protection that does not wear off, the company said.

The new Sleep Fresh hybrid can be roll-packed and shipped nationwide for contactless delivery. Retailers can display it in-store and offer hassle-free delivery options that meet consumer preferences and local requirements in their area, officials said.

“The Sleep Fresh reinvention was borne of our discussions during the COVID shutdown to bring forward a product that is highly relevant to consumers,” said Symbol President Mike McQuiston. “We believe Sleep Fresh will drive sales for our retail partners and fast-tracks them with an e-comm-ready product at a velocity price point and higher margins.”

The new Sleep Fresh hybrid mattress consists of contouring and comfort layers of gel-infused, zoned and high-density foam for cooler sleep and pressure relief, plus a support system of 789 individually wrapped coils also zoned for lumbar and perimeter support, motion reduction and maximum air flow, the company said.

Sleep Fresh is 100% made in the U.S. and designed for all sleep positions with a medium-firm feel and retails at $699 for a queen mattress only.

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